The Mogg Sunflower Challenge first sprouted in 2023 — an idea born from Joey Mogg’s determination to do real estate differently. This simple community giveaway has since grown into one of Caloundra’s happiest local traditions with people of all age groups getting out in the garden to grow.
Joey wanted a way to connect that brought genuine joy to people’s days. Packets of sunflower seeds were delivered to homes in Pelican Waters and residents were invited to grow the biggest sunflower they could, over Spring.
At first, it seemed the idea might not take off, but within weeks, sunflowers began bursting over fences across the suburb.
The first year saw a $1,000 prize in local dining vouchers, with the inaugural winner Steve from Pembroke Avenue growing sunflowers so spectacular that people would drive by just to admire them. His blooms reached an impressive 40 centimeters – the size of pizzas.
In 2024, the Challenge returned—this time with a $2,000 prize. However, when around 95% of the seeds went missing in transit, Joey rallied a group of family and friends to help pack more seeds at the office and send them out to anyone who missed out. Despite the setback, enthusiasm remained strong, and it was clear the event had taken root as a community favourite.
Now, in 2025, the Challenge is expanding again. Around 10,000 seeds will be delivered to homes across Pelican Waters, Golden Beach, Caloundra, Moffat Beach, Kings Beach and Shelly Beach, ready for planting from late October to early January — the perfect time for sunflowers to thrive.
Mogg Property recognises the financial pressures many families face today. By creating a free community challenge that brings happiness and offers a significant prize, they aim to provide a moment of joy and hope during difficult times.
This year marks a special collaboration with STEPS Pathways College, whose students and staff have kindly packed 10,000 envelopes — five seeds at a time — and have planted their own sunflower garden at the STEPS Café and Garden Centre.
The 2025 prize is the biggest yet, with $5,000 cash or a cruise up for grabs for the largest sunflower (by diameter). With plans to include the entire 4551 postcode next year, the Mogg Sunflower Challenge continues to grow, spreading sunshine and community spirit across the Coast.
