From her favourite spot at Moffat Headland looking out over “the edge of the earth”, Allie May reflects on hometown memories, a life of self-discovery, and the freedom that comes from following what feels most alive.
Born at Nambour Hospital and raised in Caloundra, Allie May is as local as they come. “Dad used to ride me to kindy on the back of his bike from Caloundra to Currimundi,” she laughs. Her schooling began at Currimundi kindy, then on to Caloundra preschool, primary and high school, and eventually Sunshine Coast Uni to study journalism.
“Oh my god,” she laughs “I’m that person that gets interviewed about their life in Caloundra.” That deep local connection has shaped not just who Allie is, but the creative path she’s carved — one rooted in community, self-empowerment and a love for the Coast.
Sitting on Moffat Beach Headland, she smiles. “This is my favourite spot. I’ve been coming here since I was a teenager. I call it the edge of the earth. You can’t hear anything behind you and you can’t see anything except what’s in front of you. I love to catch the sunrise and watch the whales.”
“This is my place of peace — my solitude for quite moments, reflection, time for self, relationship breakups, all of it. When he was little, I’d bring Logan here to the rockpools to explore the crabs and little creatures. It holds so many memories.”
“Not long after the birth of her son, Logan, Allie moved away out west. When she came back two years later, she actually cried upon seeing the development on Caloundra Road. “Our sleepy little town with just one road in and one road out, had been upgraded to four lanes.”
“I’ve travelled to many beautiful places, but nothing comes close to here. I know it’s getting a lot busier, but it’s still sleepy and quiet, more so than Noosa or the Gold Coast.”
As a teenager, Allie was a deep thinker, often feeling misunderstood and realising later that this was more about not understanding herself. At 26, she dove head first into personal development, a passion that has continued ever since. “Everything I’ve pursued has been to first better myself as a human being.”
“I created Goddess Day almost a decade ago after burning out — it went global! It’s about taking a day for yourself. Not with friends, not about pampering, just being present with yourself. Some people say they don’t have time, but we make time for what’s important. It can just be an hour. I still take a Goddess Day every Thursday.”
“One thing I’ve discovered about myself is I’m unemployable. I don’t fit the mould of working somebody else’s hours, only being paid a certain amount, having to ask permission for things. I bounced in and out of what I could do for myself — journalism, food photography, dentistry assistance, personal training, and even banking.
“Photography was my first real passion. I wasn’t the greatest photographer, though I was never afraid of putting myself out there and asking for what I wanted. I’ve photographed massive Sunshine Coast events and been in rooms with the who’s who of the Coast. I even got flown to Sydney, Perth and Melbourne to photograph Arnold Schwarzenegger!”
“I studied NLP after struggling with anxiety for four years. It changed my whole life. Now I have two businesses — one in personal development, training and certifying people, and another in high-ticket affiliate marketing. I’ve found a balance between the two – one gives me inner freedom and the other, financial freedom.
“I teach people to have their business fit into their life — not the other way around. So many people shape their entire life around their business, tying their worth to the money they make. For me, it’s always been about asking, what kind of life do I want to create? Then building a business that fits into that.
I stand for all humans living a truly free and beautiful life — myself included. We can’t have true wealth or financial freedom without being free on the inside first. There’s no point being a very wealthy person if you don’t actually like yourself as a human being.”
“So what’s next? I’m about to go into a new venture — in the dating arena. It’s called Up Late with Allie. I call it un-dating advice because I don’t have a qualification other than my own experiences,” she laughs. “I’m really not sure why this idea has come about, I just follow what feels alive for me. Who knows where it’ll go — watch this space.”
Follow the journey on Instagram @alliemay_xx & @uplatewithallie
